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School of Artistic Design & Creation

   The Artistic Design and Creation School is originated from the Artistic Design Department of ZUCC and it is the first artistic design school featured with creation education in China Colleges. The school has three undergraduate majors, which are visual communication design, environmental design and industrial design. The current dean is Chen Zhenlian, who is also the Vice-chairman of the China Calligrapher Association, the Deputy-director of the Xiling Society of Seal Arts and a doctoral supervisor at Zhejiang University.
  The faculty of the school is well-structured. Most of the full-time teachers graduated from renowned design colleges or universities in China or abroad, and some them are designers and teachers at the same time. Therefore, the school is rather competitive among its counterparts. To improve the researching environment and researching capability, the school has employed a number of famous domestic and foreign scholars. There is a public art design research center and an urban landscape design center, which guarantee improvement of the study of design.
  With the notion of “taking creation education as the core and artistic design as the platform and fostering inter-disciplinary and application-orientedtalents”, the school has been actively conducting education and teaching reforms. It now has a well-developed “2+2” teaching system which is featured with creation teaching, vertical studio (tutorial) teaching and enhancing learning with contests. The Digital Artistic Design Experiment Teaching Center, together with the practice bases in and out the college and the entrepreneurship courses, provides opportunities for creation and running businesses for the students. The overseas exchange programs during the summer vacation and the overseas design inspection and exchange activities also provide a good chance for the students to enrich their study experience.
  The teachers and students won a number of awards in a wide range of design contests in recent years, such as the First Elite Prize of China Pision for ONE SHOW Image Globalization, 2013 IF Industrial Design Award, 2013 Red Dot Design Award, Gold Award in China Pision for BPI College Student Illumination Design Competition, Gold Award for China Packaging Creation Design Competition, Gold Award for the First China Exhibition Poster Design Competition, Gold, Silver, and Bronze Awards for Zhejiang College Student Industrial Design Competition, Excellence Award for China College Student Advertisement Art Competition, Second Awards for Zhejiang College Student Multimedia Design Competition, the Top 10 Contestants in the Swiss OCA Conceptual Design Competition, the Top 3 Contestants in Hangzhou City Logo Design Competition and the “Hangzhou Element” Poster Design Competition, the Top 11 Contestants in Zhejiang City Logo Application Design Competition, the Top 11 Contestants in the First Hangzhou Tourism Festival Logo Design Competition, the First, Second ,Third and Innovative Awards (9 in total) for Hangzhou College Student Design Competition, the Third Stationary Design Award and Outstanding Organization Award for Pan Tianshou Design Art Prize. Besides, the teachers and students have obtained more than 220 national patents (utility designs and exterior designs).
  Major of Visual Communication Design
  Objectives: The major is aimed to foster talents with good adaptability, profound professional knowledge and strong practical ability. After studying the major, they will have an international cultural view, meet the requirements of the creation age, think creatively, and have a solid professional basis. The students will be familiar with both traditional graphic (printing) media and modern digital media. They will be competent in research, innovative design, teaching and design management.
  Major orientations: Graphic Design, Digital Information Design
  Graphic Design
  Objectives: This orientation is aimed to foster students with a wide international cultural view, a solid professional basis of visual communication design, strong capability of designing and creation, skills for operating professional software and practical ability of designing and manufacturing. The graduates are capable of furthering their study or working in fields related to advertisement design, book design, package design, corporate image design, innovative media design, exhibition design and so on.
  Employment: Graduates are able to work in general enterprises, public institutions, professional design companies, advertising companies, multimedia internet companies, publishing companies and other companies which are engaged in publication, commodity packaging, book binding, internet visual communication design, editing and publishing, commercial conference and exhibition design, enterprise image design and implementation. They can also get related jobs engaged in planning, consulting, marketing, teaching and so on.
  Digital Information Design
  Objectives: This orientation is aimed to foster professional talents with solid professional knowledge and design skills as well as advanced design concept. They will be skillful in making high quality designs with digital media design tools and capable of conducting academic research with professional theories and knowledge. The graduates will be able to further their study in related professional areas or work in fields related to digital information design, such as digital publishing, interface design, interactive media advertisement design, virtual exhibition design and so on.
  Employment: Graduates are able to work in general enterprises, public institutions, professional design companies, advertising companies, multimedia internet companies, publishing companies, exhibition design companies, etc. and undertake work related to the design and implementation of publication, digital publishing, interface design,  and virtual exhibition design. They can also get related jobs engaged in planning, consulting, marketing, teaching and management.
  Environmental Design
  Objectives: The major is aimed to foster technical and management talents of environmental design with good adaptability, profound professional knowledge and strong practical ability. The graduates will be equipped with innovative and practical design abilities with “space construction” as the core concept. They will be able to master the comprehensive knowledge of urban landscape planning, architecture, landscape, lighting, interior, exhibition as well as project coordinating and operating skills. They will also be competent workers in fields related to landscape planning, interior and outdoor environment design, exhibition design, construction management and so on.
  Major orientations: Landscape Design, Exhibition Art and Technology
  Landscape Design
  Objectives: This orientation is aimed to foster talents with basic professional knowledge and design skills for modern urban construction. They will be equipped with the design ability and preliminary research ability in the cross-disciplinary field of art and engineering. The graduates will also be able to further their study in related professional areas or undertake work related to landscape design, lighting design, urban planning design, architectural design, tourism planning design, landscape project management and so on.
  Employment: Graduates are able to do planning and design, project operation and management, work in governmental planning and construction departments, related enterprises, and public institutions and companies specialized in urban planning, architecture, landscape, lighting and tourism design.
  Exhibition Art and Technology
  Objectives: This orientation is aimed to foster talents of the basic abilities of interior and exhibition design, and a profound understanding of the basic theories and experience of interior and exhibition design. The graduates will be equipped with a good aesthetic taste, a strong sense of teamwork, high operational ability and a broad mind in designing.  
  Employment: Graduates are able to do work related to interior design, exhibition design and planning and management in companies engaged in construction and decoration, exhibition and other enterprises and public institutions. They are also able to undertake work related to interior design of commercial and civil buildings, the interior and exhibition design of museum and memorial halls, and the design, planning and management for expos, trade shows, corporate image and product shows and exhibition booths.  
  Industrial Design
  Objectives: This major directly faces the manufacturing industry, information industry and culture creation industry. Based on the cross-discipline of design and engineering, it is aimed to foster talents with an international cultural view, innovative design thinking ability and high career consciousness. Graduates will be equipped with systematic knowledge of product innovation design and basic abilities of product design and research. They will be able to undertake work related to product design, design management, computer aided design, interaction design, design education and other work in the industrial design area.
  Employment: Graduates are able to do work related to product design and management, product usability analysis, creative planning in the design sectors  of companies in manufacturing, the information industry and culture creation industry. They are also able to undertake related teaching and researching jobs.  
  For further information and contact,please mail to wangyi@zucc.edu.cn

 

 

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