On the evening of April 27th, Xia Jixuan, the former Deputy Director of China Radio International, was invited to the “Great Auditorium of ZUCC”, delivering a special lecture entitled Let the World Hear the Voice of China. He introduced the opportunities and challenges of China’s international communication with vivid language. Xia Jixuan explained the concepts and contents of globalization, international communication and the overview of Chinese people’s foreign broadcasting business from the aspects of globalization and radio international and China radio international. In addition, he also had an in-depth analysis of the influence of globalization on radio international, the characteristics of international communication in the era of globalization and the challenges faced by China radio international.